Electric Xmas is a shared Christmas party at one of London's Hottest Venues - Magazine London.

The tagline of the event is a 'Neon Urban Wonderland', featuring towering ceilings adorned with mesmerising neon installations and live music acts that promise an unforgettable experience.

To capture the essence of this brand-new spectacle, I crafted a dynamic new brand that mirrors the vibrant energy of the event. Drawing inspiration from the captivating glow of neon signage and the raw textures of the venue, the design journey led to the creation of the 'Electric Xmas logo.'

This emblem, along with the incorporation of rough textures and materials from the space, is reflected in every aspect of the design and branding, ensuring a cohesive and visual representation of the festive celebration of light, sound, and style.