The London Bierfest transforms Old Billingsgate Market into a vibrant German-style beer festival. This two-day event features authentic Bavarian atmosphere with traditional music, hearty German cuisine, and an array of beers.

The design aesthetic of The London Bierfest’s marketing was to be as authentic as possible, reflecting the lively nature of the event. I designed using wood textures, whites and golds, giving a sense of warmth and rustic charm. Alongside using traditional serif fonts, I used imagery including smiling attendees, flowing beer, and scenes of a lively atmosphere.

All designed to capture the essence of a classic Oktoberbest beer festival and entice potential visitors with the promise of an immersive experience.