Humbug is a festive, puts a playful twist on traditional holiday celebrations. Known for its holiday decor, cheeky Christmas-themed cocktails, and a fun, laid-back atmosphere, this bar offers a break from the typical holiday cheer!

The main part of my role involved creating the main hero video and multiple variations of social media videos aimed at lead generation and driving sales.

Utilising the established branding, I developed a unique visual identity and animation style to bring the campaign to life. These creative assets were designed to engage the audience and support the overall marketing goals, while maintaining a cohesive brand presence across all platforms.