LA Nights is Backyard Cinema’s retro, west coast summer show, throwing sing-a-long beach parties. Hosting a range of films from the classics such as Dirty Dancing to the contemporary such as the Greatest Showman.

The experience starts with a welcome at the departure lounge, before being led through onto your ‘flight’ to sunny Los Angeles. The creative challenge was to seamlessly unify various media elements—customer tickets, menus, and email design—into a cohesive ‘world’ that ensures every touchpoint from the advertising to the experience at the event resonates with the atmosphere of being in Los Angeles.

The overall goal was to leave a lasting impression for every guest and provide a completely immersive experience.