Backyard Cinema’s Romeo+Juliet stands as one of the their most successful shows, immersing guests in the timeless tale amidst a stunning backdrop, accompanied by enchanting performances from a live choir.

To align with Backyard Cinema’s rebrand, I redesigned the logo, ornaments, fonts and other assets to fit a more contemporary style. The objective was to seamlessly integrate this updated identity whilst also mainting the essence of the classic love story. This extended to both paid and organic social content, to drive ticket sales and engage the audience in the captivating experience.