This artwork was used to promote their two sell-out themes and drive brand awareness and footfall to their Wandsworth home.

At this point it was the middle of the COVID-19 pandemic and with flights abroad cancelled, as a marketing team we came up with the ‘Your Summer Staycation’ tagline to get people to spend their time in the UK.

I developed the design from concept to activation and the challenge was incorporating both Backyard Cinema show’s (LA Nights and Miami Beach) together. I developed the design across lots of different media and platforms, and the results showed a spike in our ticket sales despite the lack of confidence in consumer spending at the time.